The Customer was looking ways to improve sales opportunities. With the old prospect data in the CRM and some bad data vendors in the past they were struggling to get net new opportunities for new business developments in HCM (Human Capital Management Software), HRMS, Talent Management Software and ATS (Applicant Tracking System) domains.
With the best in the class MSP Marketing Solution, DemandCurveMarketing has mapped almost 50,000+ MSPs globally. Not only with the information on whether these companies are MSPs, but also further categorizing them down by ITSPs, CSPs, Software Resellers, MSSPs, TSPs, UCSPs, SI, OEMs, ISVs and a dozen other categories. The Customer, however, was provided with a comprehensive and up-to-date list of all CSPs, Managed IT Service Providers, MSSPs who would be the right target to sell their endpoint solution. Furthermore, the team also added the information on what industries these MSPs sell to, what technology expertise they already have. This added a lot of value to their channel marketing efforts.
With a massive 200% increase in new business opportunities the sales teams of the Customer have been able to convert a lot of their competitorsâ clientele. This has led to a great partnership with the DemandCurveMarketing and till now we have helped them for over 25 projects and counting with the technographics and accurate prospect data.
