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Technographics and why should you care?
So why should you care about Technographics? If youâre a marketing or sales leader in SaaS company or any enterprise technology company or even an IT Service Provider, getting the technographics advantage distinguishes between cold prospects and BAN qualified prospects. Obviously you already know the full form of BANT qualified prospects.
You get an idea about the B- budget by knowing what technologies theyâre already using. A-authority by reaching to the right decision makers from these companies. N-need by assessing their current tech infrastructure and spending and whether your solutions fits well in their tech-matrix. All you need to do is qualify them for T- timelines. And there you have it.
This is why getting the technographic overview of your prospect accounts is so important. Now you can do it in 2 simple ways:
Acquiring a targeted technographics list of any technology, product, tool or even an enterprise hardware which will include the companies and relevant decision makers from these companies for your products. Next step is to be very creative and specific to that technology or domain and write your content accordingly.
If you have a list of target accounts, also called MHAs (must have accounts), and all the contact level information from those accounts. You can get technographics of all those accounts to know their current technology stack so you are well informed about the types of conversations you should be having with such accounts.
In conclusion, technographics give an unfair advantage to your sales and marketing teams to approach any company with great insight beforehand so it is easy for them either to generate leads or even close in a much informed and efficient way.
