Australian ERP Customers Case Study

Australian ERP Customers Case Study

• Customer: ERP vendor who was looking for competitors install base
• Locations: USA and Australia

Challenge

The Customer had the objective of expanding globally with more international customers for their ERP Solutions. With the major emphasis on US and Australian markets, the customer wanted to onboard as many companies as possible and increase their reach and awareness in these markets within the potential prospects.

Solution

DemandCurveMarketing helped the ERP vendor with a comprehensive report and intelligence from US and Australia:

DCM, with this comprehensive report of more than 100K companies from above target groups, helped the customer with the payment decision makers from these companies. Since the list we provided was up to date and verified prior to delivery, the customer has been flooded with the responses from their outbound marketing campaign within the first month, from the data it acquired from DCM.

Results and ROI

Customer was able to onboard 27 new customers within the first month which jumped to almost 135 in the quarter and many more in the pipeline. 65% of these customers have turned into the subscription/paying clients for the vendor.

Key solutions

• Understanding the potential customer personas and right verticals
• A comprehensive report, database and contact as well as company level information of the potential prospects across the verticals