The Customer is in top 5 software companies in the world with products- ERP, Cloud, CRM, Project Management, Virtualization, Security, Database and many other categories. The Customer wanted to onboard new ISV partners for their ERP marketplace. The contact at the company was responsible for ISV Development and ISV Partnerships.
DCM turned around with the targeted database of 55,000+ ISVs from North America and the partnership decision makers from these companies. Not only was this a database of potential ISVs for the Customer, but DCM also provided information on what Competitors of the Customer are the ISVs currently partnered with and for which specific product in their marketplace. This provided an aerial view of the ISV market segment to the customer and helped them approach the right ISV for their ISV partnership discussions.
The Customer within the first quarter of acquiring this targeted information was able to onboard a whopping 52 new ISVs to their marketplace.