ISV Channel Case Study

ISV Channel Case Study

• Customer: Worlds 5th Largest Software Company
• Locations: USA

Challenge

The Customer is in top 5 software companies in the world with products- ERP, Cloud, CRM, Project Management, Virtualization, Security, Database and many other categories. The Customer wanted to onboard new ISV partners for their ERP marketplace. The contact at the company was responsible for ISV Development and ISV Partnerships.

Solution

DCM turned around with the targeted database of 55,000+ ISVs from North America and the partnership decision makers from these companies. Not only was this a database of potential ISVs for the Customer, but DCM also provided information on what Competitors of the Customer are the ISVs currently partnered with and for which specific product in their marketplace. This provided an aerial view of the ISV market segment to the customer and helped them approach the right ISV for their ISV partnership discussions.

Results and ROI

The Customer within the first quarter of acquiring this targeted information was able to onboard a whopping 52 new ISVs to their marketplace.

Key solutions

• Identification of the B2B ISVs and Software OEMs available in North America.
• Insights on which current vendors these ISVs are currently partnered with.