The Customer had the objective of expanding globally with more international customers for their Payment Gateway Solutions. With the major emphasis on US and Australian markets, the customer wanted to onboard as many companies as possible and increase their reach and awareness in these markets within the potential prospects.
DemandCurveMarketing helped the Payment Gateway Providers with a comprehensive report and intelligence on the 3 sets of companies from US and Australia:
DCM, with this comprehensive report of more than 100K companies from above target groups, helped the customer with the payment decision makers from these companies. Since the customer solution was comparatively less expensive with zero onboarding cost and lesser transactional charges, the customer has been flooded with the responses from their outbound marketing campaign within the first month, from the data it acquired from DCM.
Customer was able to onboard 20 new customers within the first month which jumped to almost 125 in the quarter and many more in the pipeline. 65% of these customers have turned into the subscription/paying clients for the Payment Gateway Solution Provider.