What is Technographics?
Technographics is the information of the technology stack a particular company is using. This is highly effective and a must have for aggressive technology companies. It gives the means to pitch effectively and contextually.
DemandCurveMarketing has helped more than 2,000 IT companies with technographics information or simply put the Technology Usage information, whether it is of their competitors or any product their technology integrates with.
We have mapped more than 19,000 Software, Technologies, Platforms and vendors with the user information.
Here are the top benefits of Technographics
Overview
Get a complete technology stack overview of your prospects.
Insights
Getting insights on the technology deployed by a prospect.
Relevant Audience
High relevance and possibility of them using product.
BAN Qualified
Budget, Authority and Need already qualified since they are already using your competitor.
Adding value to your existing prospect account
Add technographics to your MHA’s increases the overall value of the prospect data.
Winning over competition
Companies always switch to some other companies for better service, pricing or value.
Sources and Verification of Technographic Data
DemandCurveMarketing collects, updates, refreshes and verifies the Technographics data in-house. We have a dedicated team of research analysts who work in tandem with the data quality and verification team to ensure the Technographics information is accurate and up-to-date.
We collect the Technographics data from 17+ different sources, of what we call as primary or suspect data of a particular company using a specific technology. This data is then vetted into actionable and verified information by our QA and Verification team. Each of these companies are touched and verified through phone, email surveys or social verification to confirm the technology usage and this is an ongoing and periodic process. This information on technology usage is updated every 45 days.
Covering of Mass and the Niche
Our Technographics data is very diverse in the data points. You can either acquire the insights of thousands of companies using a particular technology as a whole to get your word to a larger market size. Or go with your specific niche market by filtering and slicing the userbase to a particular industry vertical, specific product version or type, number of users, company sizes, revenue, IT spend of the company, specific personas, SIC/NAIC codes, target geography and many other niche filters. Our expert marketing consultant will be working with you to identify which approach would make sense for your marketing objectives.
The Sheer size of our Technographics
DemandCurveMarketing currently tracks well over 30,000 technologies, products, vendors in over 25M+ companies and we can proudly vouch for the highest number of technographics covered in the industry. Our technographics research and profiling is an ongoing and continuous process of adding, verifying and removing the companies within the tech stack.
